Funded By $22M From Publishers, Wanderful Media Reinvents The Newspaper Circular

A startup called Wanderful Media wants to find a place for circulars (those printed flyers full of the latest deals and coupons) in the digital world. Circulars have long been a staple of printed newspapers, and it sounds like the media companies are pretty invested in helping this model make the digital transition. Specifically, 12 of those companies have collectively invested $22 million in Wanderful (which previously did business as ShopCo Holdings). The investors include Cox Media Group, The E.W. Scripps Company, Gannett Co., Hearst Corporation, MediaNews Group, The McClatchy Company, and The Washington Post Co.

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