Social Commerce, Pinterest And The Future Of Fashion Retail

Death of brick-and-mortar retail Andrew Chen?recently recommended a?video?to me, which inspired this post. It's a keynote by Ron Johnson, the CEO of JC Penney and the man behind Apple?s retail revolution. In the video, Johnson spoke about the history of the department store and why JC Penney has fallen behind. It wasn?t very long ago that stores like JC Penney, Nordstrom, and Gap were the pinnacles of fashion retail. These retailers provided better products at unbeatable prices. Retail buyers acted as personal curators for customers and the in-store experience was exceptional. Then came e-commerce. Predictable products like books, CDs, and electronics drove the first wave of e-commerce for e-tailers like Amazon. But fashion lagged behind. Consumers want a tactile, in-person experience when it comes to garments. They need to touch and try it on. Even as e-tailers?offered lower prices, consumers preferred to shop in stores. That all began to change when...

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